This is Reindeer Moss. (Cladonia rangiferina)
Its name and growth pattern are often misleading in its appearance to moss... but it is not a moss !
It is a lichen: a fungal symbiont... a what !?
A union of a fungus and an alga or Cyanobacteria. They establish a relationship so close that they can be considered the same individual.
Imagine it as a mini ecosystem... where each element provides a feature allowing it to live in places where the individual parts alone couldn’t...
On the right, we have the “aesthetic” part of the lichen
and on the left, the bottom part of it, the material that is not used for their products...
But let’s be honest.
Leftover materials are not very attractive to most of the people,
but they are, to material designers, researchers, Nature... since it is nourishment for the creation of new concepts, products, processes...
and that is what we are working on in KHAMAI STUDIO
This Design Agency is in charge of
Moos Color collections that as you may already know, offer beautiful reindeer mosses in different colors, but what about the remaining material?
Well, we’ve partnered to found magical properties in this lichen !
"The surplus materials are nourishment for the creation of new concepts, products, processes"
No, I’m not replacing anything.
Each material is unique for it is already intended to be, have, and serve a specific purpose.
In this case, the properties of the lichen bioplastic allow it to be an alternative material for packaging manufacture